Stranger Things: why brands love to piggyback on the show

Netflix has promotional agreements with 75 different brands for season three of the show. Why do they like it so much? Netflix and the Duffer Brothers are up against it. In Stranger Things, they have managed to create a juggernaut that satisfies critics and fans in equal measure. But, at the same time, the show comes with its own form of inbuilt obsolescence. This isnt a series designed to run for ever because, short of forcing them into a nightmarish round of age-denying cosmetic surgery, the cast will reach adulthood before long. The current prediction is that Stranger Things will check out after four five seasons. The third season becomes available this week. This means that Netflix only has a …